Joyride Takes a Spin with Work-From-Home Consumers

Joyride has always prided itself on bringing quality coffee to places that might be hard to reach. The current COVID-19 pandemic presented a new hurdle for the company: delivering coffee to people who are now working from home.

Scholle IPN and Joyride started their journey together in 2015 with the launch of Joyride’s bag-in-box cold brew which uses our ergonomic FlexTap®, allowing shoppers to pick up a box of cold brewed coffee at the grocery store. However, they wanted to find a solution that would make getting quality coffee and tea as easy as it was when workers were in the office. Joyride wanted to implement a packaging design that allowed them to ship directly to people at home and needed an option that was economical, sturdy, and preserved the integrity of the final product.

Packaging coffee presents unique obstacles. We’ve worked with a number of cold brew companies to provide innovative solutions to problems that can hamper a business if not addressed carefully. Cold brew is volatile; it can lose its flavor and vibrancy easily when exposed to oxygen and can start to go bad and pick up bacteria and other microorganisms if packaged incorrectly. Our aseptic packaging technology ensures that a product like cold brew can stay shelf-stable, increasing the reach a company like Joyride can achieve when shifting from an institutional to direct-to-consumer format.

We partnered with Joyride to develop packaging solutions that could meet their changing consumer needs. At the beginning of 2020, Joyride only provided coffee to institutional and retail settings, so getting coffee directly to consumers presented a challenge—and one that needed to be solved quickly. Building on our prior relationship with Joyride and their unique needs, we were able to develop a bag-in-box solution that could be shipped directly to consumers.

In an era where ordering online isn’t simply a convenience but the norm, Joyride wanted to make sure they could still bring their customers coffee in a way that was safe and reliable without sacrificing quality or flavor profile. “[Working with Scholle IPN] enabled Joyride to bring cold brew coffee for home use to the market while skipping the line at the grocery store and shipping nationally,” a spokesperson for Joyride shared. By developing a direct-to-consumer format, Joyride was able to save time by cutting out the distribution link to grocery stores and establishing a new market tailored to the challenges facing consumers today.