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What Does a Typical Retail Bag-in-box Package Look Like?

A typical retail bag-in-box package can look similar to any of the below images. It typically consists of a bag and a box. The bag is made from a variety of plastic films, with a spout and cap or tap sealed onto it for dispensing the liquid inside. The box is typically corrugate, sized and fluted to the specifications of the product it contains. Retail bag-in-box packages can be found in the food, beverage, and non-food sectors, in sizes from 1L to 10L.

ScholleIPN Retail Bag-in-Box packaging

Trends of note in this space include:

  • Storytelling Packaging: Brands can take their packaging to the next level, making the package a tool to communicate their brand story. Online brands  don’t have the luxury of getting their products into the hands of consumers before purchase, so designs must work harder than those in brick and mortar stores.*
  • Ecologically-Aware Packaging: Brands are looking to minimize the amount of materials needed to package their products** – flexible packaging provides excellent source reduction.
  • New Packaging Formats: More and more brands are looking to branch out from traditional package formats – like bottles and cans – and into new packaging concepts. Each year we can see a lot of concepts that play with different forms of packages, so expect to see new forms for traditional products.**


* Webber, P. (2020, January 16). 5 Packaging Design Trends That Will Dominate 2020. Retrieved August 3, 2020, from https://www.packagingstrategies.com/articles/95309-packaging-design-trends-that-will-dominate-2020
** Team, 99. (2020, August 19). 11 Top Packaging Design Trends for 2020. Retrieved August 3, 2020, from https://99designs.com/blog/trends/packaging-design-trends/#:~:text=The biggest packaging design trends for 2020 are:&text=Blurry color splotches and blurred,Natural & earthy pastels