Founded in Brazil in 2017 by a team of entrepreneurs and beverage experts, Fabenne set out on a mission to make wine accessible. The founders of Fabenne noticed that while wine production was growing in Brazil, consumption wasn’t. Wine was too expensive, meaning most Brazilians only drank it on special occasions. Fabenne set out to fix the problem of accessibility by launching a bag-in-box format in 2019.
Wine is traditionally packaged in 750 mL glass bottles, which presents a problem for a company looking to make their wine widely accessible. Glass bottles are heavy and costly to ship, wine begins to oxidize when it’s opened, and the environmental impact of glass is substantial. A New York Times article states, “switching to Bag-in-Box (BIB) wine for 97% of the wines produced to be consumed in one year would reduce greenhouse gas emissions by about two million tons, or the equivalent of retiring 400,000 cars.
Sustainability and accessibility go hand in hand. Fabenne broke down barriers to wine consumption by looking at how wine is packaged, and ultimately made a decision that is both economical and better for the planet. Our flexible packaging solutions:
Recently, Fabenne was featured on CNN to discuss their growth and the growth of the wine industry in Brazil. Check it out here!