Driving Up Recycling With Consumer Engagement

Most people know recycling is essential to the future of our planet but are still confused about how to do it properly. Humans produce 2.12 billion tons of waste annually, some of which comes from confusing labels and products that promise to be more environmentally friendly than they actually are, known as greenwashing.

Brands should strive for clarity and ease of use when labeling products: certification programs and new technologies can help consumers understand how their favorite products were sourced and their environmental impact.

Learn more here about how to engage directly with consumers and tell your sustainability story.