Thinking Outside the Glass and Inside the Box

Boxed Wine Sales are Growing—Here’s Why We Think Boxed Wine is Here To Stay

The way we drink wine has fundamentally changed. According to reporting done by the New York Times, 14.8% of all wine consumed prior to the current COVID-19 pandemic was done on-premise—in restaurants or at bars. Now, around only 7% of all wine is consumed on-premise while wine sales are up 16% from the year before.

A shift in consumer habits necessitates a shift in how we deliver products. People are no longer drinking wine by the glass out at their favorite neighborhood spots—almost half (45%) of all wine consumed is purchased at retail outlets that report data to Nielsen (another 34% of wine sales come from “other retail” which are outlets not tracked by Nielsen). And that means there’s an opportunity to be innovative and progressive in the way we deliver wine.

Boxed wine emerged as a popular choice for consumers. Not only has boxed wine answered As people shift from visiting bars and restaurants to enjoying drinks at home, but boxed wine also adds an environmental and economical value proposition that has often been overlooked. Now that boxed wine has become a convenient option for folks looking to maximize their shopping experiences by buying larger-format packages, we can begin to promote the myriad benefits of switching from glass bottles to boxed wine.