October 13, 2022
It’s no surprise that plant-based beverages have exploded in popularity. With global sales anticipated to exceed $24 billion by 2027. Many consumers turn to plant-based beverages as an alternative, opting for plant-based products in their daily diets and exploring vegan, vegetarian, and flexitarian diets.
With so many plant-based beverages continuing to come to market (724 plant-based drinks alone debuted in western Europe in 2019), it’s essential for market players to consider what makes them different and how they communicate with consumers. Read more here.